1.1 Analyse the business and its key products or services to determine the focus of marketing activities, in accordance with the objectives of the business plan

1.2 Evaluate the customer base and target market for the small business as a basis for the marketing objectives and strategies

1.3 Determine marketing objectives and strategies that are ethically and culturally appropriate, in consultation with relevant people and in accordance with the business plan

2. Determine a marketing mix for the business

2.1 Balance product mix, volumes and pricing to optimise sales and profit

2.2 Evaluate the costs and benefits of using different distribution channels and/or providing different levels of customer service and consider the results in determining the marketing mix

2.3 Determine promotional activities to suit the target market

2.4 Consider customer needs and preferences in determining the marketing mix

2.5 Determine the marketing mix according to market and business needs

3. Implement marketing strategies

3.1 Brief persons involved in the marketing effort on their roles and responsibilities, to ensure the success of marketing strategies

3.2 Plan and implement promotional activities, in accordance with marketing objectives and budgetary requirements

4. Monitor and improve marketing performance

4.1 Monitor marketing activities and evaluate business performance according to the objectives and targets of the business plan

4.2 Analyse performance gaps and take corrective action or set new targets

4.3 Encourage all relevant people to propose ways to improve marketing performance

4.4 Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes

4.5 Conduct ongoing research of customer requirements to identify opportunities for change and improvement

4.6 Monitor and investigate changes in the market for new opportunities to aid business development

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A.O.R.A. wants to help you establish a career path by helping you through online education to develope a skill set that will be recognised world wide.The International exceptance of AORA standards is a platform of excellence

Why as CEO of A.O.R.A. I ensure all our materials are updated: Fully Approved to deliver Internationally standards are Complied with Nationally and Internationally based students are welcome

We always ensure all of our course materials are updated so that they are in line with any new standards and requirements that may have been introduced. Being a high quality, professional and experienced course materials provider for we understand the importance of regularly updating so they adhere to new changes, requirements and standards.

We are enthusiastic about helping you achieve skills in equine business or in the racing Industry which are work place monitored these skills are self regulate in a deregulated workplace making preforamance standards very essential.Our approach to distance learning is to guide participates into higher skills

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Note. AORA Delivery Method for all courses is one Component only at any given time all financial records are based on a payment made for material electronic copy recieved through a world regognised platform been made upfront .So students are only locked into completing one subject at any given time AORA short course policy have been included with the overall Policy and procedures. ...

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Agriculture Animal Health / Veterinary Pet Care / Grooming